Tiffany Necklace sale
It is understood LVMH will make a more detailed announcement today to French market authorities, as the rules compel any individual or company that attains more than 5 percent of shares to disclose that fact. There is some speculation LVMH might have accumulated shares over time from the free float when prices were more attractive.
Analysts have long held that Herms shares trade at an Tiffany Necklace sale premium, more than 80 percent above the sector average.
The good thing about the announcement is that LVMH has managed to accumulate the equivalent of 17.1 percent of Herms shares for a cost that represents a 54 percent discount to where shares are trading now, HSBC analyst Erwan Rambourg wrote in a research note Sunday. We believe it should be seen as an excellent use of cash. It also values Herms at less stratospheric heights.
According to the Herms annual report, any party coming into possession of more than 15 percent of its share capital or voting rights must disclose it to the company and make a statement of intent. The threshold to file a public takeover bid or offer of exchange stands at 33.3 percent.
LVMH declined to comment beyond a press release designed to squelch takeover Tiffany Pendant sale.
LVMH fully supports the strategy implemented by the founding family and the management team, who have made the brand one of the jewels of the luxury industry, it said.
To be sure, Herms has shown impressive resilience through the economic crisis as high-end consumers sought shelter in heritage brands with more classical positioning. Last month, Herms edged up its sales forecasts for the year after reporting profits in the first half bounded 55.2 percent to 194.6 million euros, or $258.9 million. The firm is projecting sales growth at constant exchange rates of around 12 percent for the full year, versus an earlier target of about 10 to 12 percent.
LVMH's stealth purchase caught even company veterans off guard. The Herms shareholders always said it was a family business. Today, it's a different situation, Christian Blanckaert, who retired last year as executive vice president of Herms, said on Sunday. It's a very important shareholding at 17 percent.
LVMH also has been showing impressive momentum, with strong sales and profits fueling good cash flow and raising speculation of a share buyback, payout or acquisition.
On the latter subject, Arnault, speaking at an Tiffany Ring sale presentation last July, said LVMH had no interest in acquiring French beauty giant L'Oral, but he danced around other possible targets. Either we have plans I can't reveal or we have no plans, so what can I say, he replied with a smile.
LVMH saw third-quarter sales increase 23.6 percent to 5.11 billion euros, or $6.59 billion. In the first half, net profits leaped 52.8 percent to 1.05 billion euros, or $1.39 billion. As of June 30, LVMH reduced its gearing to 16 percent, with net debt of 2.56 billion euros, or $3.13 billion.
Still, LVMH faces hurdles should it wish to sidle up closer to Herms. Its legal status as a socit en commandite, or partnership limited by shares, is such that it is difficult to wrest control away from family members.
HSBC's Rambourg noted that LVMH does not hold any shares in partner company Emile Herms (EH), which can only be held by descendants of the founder. Therefore, if LVMH wants, at a later stage, to take operational control of Herms International, it will need to obtain approval from the members of the Tiffany Watch sale family that control EH.
I believe LVMH is parking itself in pole position for a future acquisition.
Luca Solca, Bernstein Research
He said that while the fifth generation of family members wanted Herms to remain independent, the sixth generation may think differently.
It's a good time for the Dumas family to think about selling their shares because they might not get a valuation like this for a long time, said one London-based banking source. Earlier this year, the Herms stock was trading at 70 to 80 euros per share, and now it's trading at 180 euros that's not a luxury company, that's more like Apple. With an extremely high valuation, and a French shareholder like Bernard Arnault now truly entrenched, more family members might seriously consider turning their shares over to him.
Herms is considered such an attractive and rare trophy brand, it is seen as tiffany on sale attention from rival investors, including Compagnie Financire Richemont, which has also expressed admiration for Herms and has a strong orientation to hard luxury.
However, in a research note Sunday, Solca noted that no other luxury player beyond LVMH seems to possess the required size and financial muscle to conceive a counter move..& LVMH is positioning itself to increase its lead on other luxury goods competitors.
