Bookmark is An Old Fashioned Yet Effective Way to Promote Your Book
One
of the benefits of working as a publisher is the ability to watch
different marking campaigns and see how they work. Some of my authors
are having lovely results using bookmarks to promote their books printing China.
Bookmarks
used to be standard items in every library, school, and home. Did your
teachers admonish you to stop bending the corners of a book page and to
use a bookmark in lieu? Mine did. Books printing China were expensive and to be treated with care.
Even if
you never use a bookmark while you read, think about using bookmarks to
promote your book. They are cheap to print, easy to carryover, and
provide lots of marketing space. If you have a stack of bookmarks with
you, you can easily hand three to people as you have a conversation
about your book. If you are a bit daring, you could insert your
bookmark in to related books in a bookstore or library. You could also
distribute bookmarks at networking events as part of your introduction.
You may also wish to insert three bookmarks in to the packages of the books printing China you
ship, asking buyers to pass the extra bookmark along to someone who
would enjoy your book. Word of mouth is the most powerful form of
marketing and providing an extra bookmark is a lovely way to encourage
it.
If you are
interested in generating a bookmark to promote your book, you can use a
local printer or PrintforLess.com. I suggest getting pricing
information from at least three places so that you can make a
comparison.
Use heavy paper so the bookmark is sturdy- 120-pound card stock is the standard for bookmarks, with a glossy coating.
You
will be able to select if you require a full- color front with a black
and white back or color printing on both sides. The decision will
impact your costs.
For
example, if you get your bookmark printed at PrintforLess.com, you will
pay 20 cents per bookmark for color on the front and black and white
print on the back. Color printing on both sides will increase your
costs to 30 cents each, but will look more stunning.
Be
thoughtful about the text you use on your bookmark. It is important to
have a graphic of your book cover, your web-site address, and then some
useful information related to your book.
Generate a
bookmark that readers will post on a bulletin board or stick on a
refrigerator door. Use humor, share an inspirational quotation, or
provide a list of handy tips.
Your bookmark then becomes a billboard for your book printing China. Free advertising is at its best.
